#LadyCreative – Meet Hadeel Osman, Art director, Fashion Stylist and Multimedia artist.

Hadeel Osman

Hadeel Osman (Sudanese) is an art director, fashion stylist and multimedia artist. She is also the founder and creative director of DAVU Studio, a multidisciplinary fashion studio and made it to Forbes Africa 30 Under 30 List for the year 2020.

She was born in UAE, studied in Malaysia and US, and on completion of her studies, she worked in the UAE, Zimbabwe, Sudan and currently in Kenya.

Her expertise includes creative direction, writing, corporate communications, fashion styling, video production and branding.

Hadeel Osman has over seven years of experience in the media and fashion industries. Her creative inspiration stems from her years raised in the United Arab Emirates and living in Malaysia.

She decided to return to Sudan in 2016 so she can contribute to the arts and culture scene of her country (Sudan), which has fallen under the radar both locally in the commercial sphere and regionally across the continent and also uplift Sudan in the creative field and Africa as a frontier of the world’s art and culture.

She believed Sudan to be a very interesting and difficult nation to create in. It was hard to find raw inspiration from the streets according to Her, so She came up with the name of her business, DAVU, which stands for ‘designing a visual utopia’.

DAVU is a multi-disciplinary creative studio that fuses design, art, education and sustainability. DAVU has given her the opportunity to work with Sudanese visual artists and designers and was commissioned by the Sudan Independent Film Festival to train costume designers, jewelry designers and filmmakers.

She has worked on several projects with clients in Dubai, Canada, Singapore, Malaysia, Zimbabwe, South Africa, and Sudan to enhance their branding strategies.

Hadeel is an advocate for change and development in Sudan and across Africa and is heavily involved in the pursuit of evolving the local contemporary fashion scene into a fully functioning industry. She is detail-oriented and solutions-driven.

This Article was culled from The African Creative


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