African pay TV company MultiChoice has appointed Atinuke Ngozi Babatunde as the new academy director at its talent incubator, the MultiChoice Talent Factory.
Babatunde has over 20 years of industry experience, spanning entertainment, branding, research, media management, marketing and strategy. In her new role, she will responsible for ensuring that talented creatives are given world-class training at the MultiChoice Talent Factory academy.
Babatunde joined M-Net (Africa Magic) in 2014 as the head of channel for Africa Magic Entertainment, which is now called Africa Magic Showcase. She became head of channel for Africa Magic Urban in 2015 and led the team that converted the channel from a movie-only service to the current general entertainment channel.
Babatunde was also the head of the channel for Africa Magic Igbo and led the team that launched it on the MultiChoice-owned DStv satellite platform. In 2018, the Africa Magic Epic channel was added to her portfolio of channels, and she drove the content acquisition strategy for the four channels.
Babatunde holds an MSc degree from the University of Lagos and an MBA from the Lagos Business School, where she graduated with distinctions in marketing, entrepreneurship and strategy.