How to Brand your Business for Success

One of the biggest mistakes you could make as a business owner is thinking that branding your business stops at picking a logo and color theme. 

Branding is what separates your business from the variety of other businesses doing the exact thing you do. 

It is what makes CocaCola and Pepsi- two incredibly recognisable brands selling the exact same thing feel completely different. Some even say branding sells Apple products more than the functionalities. 

1. Identify your business objectives

Your business objective is the purpose for which your business is formed. It is what gives your company direction and allows it to stay on the path. 

Your business objective is an intersection of your business purpose and your target customers’ goals. It is paramount that you identify and define this as early as possible, as this will help you make important decisions. 


2. A Business Logo and color palette that stands out!

A logo and color palette is the first impression your business makes on anyone whom it comes in contact with. It is what lasts in your audience’s mind.  

A logo could be a symbol, or words, or a mix of both. It is a mark (or marks) that represent your brand. 

Your brand color palette shows your brand personality. Colors are a great way to develop emotional relationships with your customers because colors share emotions easily.


3. What is your Business’s promise to your customer 

A brand promise can be passed across in the form of a tagline. It is a commitment to your customers’ needs. It grounds you and your employees and reminds you of what you work towards everyday.

Apple’s “Think Different” and Starbucks’ “To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time ” are promises that are associated with the brands. Arguably, these brands have been able to fulfill these promises.

Make your brand promise meaningful and make it measurable. 

4. Your Brand tone of voice

Brand tone of voice is the tone or feeling you communicate to your audience through your word choice and writing style. What you say to your audience is important, but so is how you say it.

Clearly defining your brand tone helps with consistency across all platforms a conversation is taking place, social media, Email, Customer support, and more. 

Defining your tone of voice starts with intimately understanding your ideal audience and how they converse. 

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