“Establishing your values teaches people how to treat you.” – Kelebogile Makhafola


“Focus. Establish a thread that defines your values, one that crosses every contact point of your value chain. Have this notion in your mind, constantly. Learn to draw significance in all you do from this ‘thread’. What this thread does is define your DNA; it teaches people how to treat you and sets you apart from all others. With this focus you’re able to define the journey you want to go on.”

Kelebogile Makhafola is the founder of Maruapula Brand, a South African brand strategy agency. Kelebogile graduated from University of the Witwatersrand with a honours degree in Fine Arts and saw prospects in merging art with her interest in brands. She went on to complete her second honours at VEGA, school of Branding, doing her post graduate studies in Brand Leadership. She launched her own business where she now uses these platforms as tools to help develop brands in South Africa.

Culled from: Lionesses of Africa

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