DK Gas Appliances (Pty) Ltd today announced an agreement to collaborate with celebrity chef, Siba Mtongana, as Digital Brand Ambassador for the company’s Elba, Totai and Elica brands in Southern Africa.
Siba, a passionate and dynamic food enthusiast who brought style and charisma to South Africa’s food scene, is a multi-award-winning freelance food writer, celebrity TV chef and food judge with an authentic love for her people and a fondness for the underprivileged, especially children.
Ashraf Ali Jeena, Director of DK Gas Appliances,says Siba’s endorsement of Elba, Totai and Elica is a much sought-after accolade for the company and for the brands involved. “We are delighted to welcome Siba on board as Digital Brand Ambassador and look forward to a journey with exciting opportunities, not only to enhance brand value and awareness but also to give back to communities where Siba can make a positive difference.”
Referring to her ‘first’ as Digital Brand Ambassador, Siba says her decision to collaborate with Elba, Totaiand Elica is based on the brands’ well-deserved reputation as leaders in home cooking appliances. “Also, of significance, the brands are distributed by a family business in South Africa guided by strong family values – the same values that have been such an important beacon in my own career. I look forward to our collaboration and engaging with both consumers and communities to focus on brand value, love for food and cooking but also on positive change.”
Jeena confirms that Siba’s love for her people and her passion for helping those less fortunate will be an important factor to consider when participating in events, sponsorships and promotions. “Master Cooking Classes conducted by Siba are planned for the new year which will involve end-users. There are also plans to collaborate and support Siba’s favourite charities as well as to compliment other good causes already benefiting from the Elba, Totai and Elica brands.”
Elba, an Italian designed and manufactured brandsince 1950, manufactures cooking appliances, built in hobs, built in ovens and freestanding cookers. Elba gas cookers are differentiated by their class winning design and peerless value-for-money reputation.
Totai, leaders in the gas appliance industry, offer gas solutions to cooking, heating, water heating, lighting, catering and camping. The Outdoor Division provides affordable, good quality solutions to consumers’ camping and outdoor needs. The range includes sleeping bags, tents, gazebos, chairs, cooler bags and boxes, equipment, etc.
Elica manufactures exceptionally designed kitchen hoods that provide air extraction solutions developed to bring clean air into every household. The company has a strong inclination towards design, meant as the ‘trait d’union’ between vision, technology and creativity, which involves both past and future.