Celfie Cosmetics is set to launch an exclusive lipstick collection in collaboration with global business woman and influencer, Edwina Kulego. The collection will be a combination of vegan matte and crème lipsticks created for the confident women on the go who want an easy yet effective option to enhance her look.
The Essentials by Edwina collection embodies the day-to-day beauty needs of global influencer and business woman, Edwina Kulego. Born and raised in Sweden by Ghanaian parents, Edwina Kulego manages International Business Development at UBM Fashion Group. This role includes helping international brands create pathways into the US market. Edwina has established herself as a prominent figure within the fashion and global business space; engaging in public speaking, brand collaborations, philanthropy and strategic partnerships.
Started in New York by Nicole Harding, Celfie Cosmetics is a company that empowers people everywhere through the magic of makeup and expression. Celfie Cosmetics supplies stand-out eye and lip makeup products that enhance the natural beauty of faces across the globe. With successful collaborations with TV show star, Claudia Jordan, VH1 Basketball Wives Star Laura Govan and Miss Universe Kenya, Scarlet Were, Celfie Cosmetics is now set to focus on the global boss ladies around the world. “The collection truly represents the colors that I use from day to night, whether I am in a client meeting, on a plane or attending an event” – Edwina Kulego Creating a luxurious yet effective product for the women on the go was key to the collaboration. Edwina was also adamant about making the collection 100% cruelty free.
The collection will include 3 colors that were tested and hand picked by Edwina. The color “Nogah” is a natural and earthly nude option for the brown and chocolate skin tone, which is typically hard to find. “Lala” means “ music” in Edwina’s native tongue, Ga from Ghana. The fiery, bold, red tone will create show stopping and positive vibrations anywhere. “Shiraz” is not only Edwina’s favorite choice of red wine. The deep, lush and spicy tones in this lipstick will make every woman feel like a goddess during the day and night time. The hardware will feature a clean black and gold look; one of Edwina’s favorite color combinations.
With Edwina’s background growing up in Sweden, an appreciation for minimalism was captured in the design of the collection. “Working with Edwina has been an amazing experience. She is committed to excellence and her signature beauty collection is here to stay! We are truly excited about this international partnership with so much in store for all the beauty lovers all around the globe.” – Nicole Harding The Essential by Edwina collection will be available on Celfiecosmetics on August 1st. The collection will launch in Sweden and in the UK on August 5th and at BeautyCon LA on August 12th.
For every lipstick sale, Edwina Kulego and Celfie Cosmetics will donate $1 to African Health Now, a non profit organization that provides accessibility to primary health care in Africa.