After six months of intensive coaching, business development, strategy sessions in the SLA accelerator with 9 other amazing female led businesses, Angel Adelaja, CEO of Fresh Direct NG, was selected as the winner of the She Leads Africa Demo Day competition. Along with winning the first prize, Angel was also awarded N2,000,000 for her business.
Fresh Direct NG is a social enterprise that has pioneered hydroponic agriculture in Nigeria. Their work has led to the production of top-quality produce and meats.
Notable amongst what Fresh Direct NG does is to empower youth to be farmers with hydroponic technologies that make them competitive. In Angel’s words, “We provide the space, infrastructure, supervision and market. They grow and make money. And we’re growing our capacity and brand. We’re hoping to get support for this through financing of youth to operate and own these containers.”