Samantha Dube loved hospitality and entertainment so much she decided to take it more seriously. She merged her love for these two and started Seeds Consulting, an event co-ordination, design and execution company.
Like many other great event coordinators, Samantha prides herself in the fact that she takes the stress off her clients ensuring that they have a great experience hosting their events by finding cool and innovative ways of bringing their ideal event to life.
Her first experience at entrepreneurship was watching her parents run a little pizza shop from their home. According to her, she absolutely loved interacting with their customers. This experience stayed with her as she went ahead to study food and beverage management. She even represented her country at several International Culinary Competitions before resigning and taking the big step to pursue her dreams.
Apart from the joy she gets when her clients are pleased with her work, Samantha loves that she has been able to prove to other women of colour who come after her that it is possible to be a young woman from an impoverished background, with so much around you that tells you that there’s nothing more out there than just this environment and still succeed.