Ami Faku is one of South Africa’s fastest rising stars. Her music, which she calls “modern Afro-soul,” blends soul with modern pop and traditional Afro-soul sensibilities.
It has been near impossible to avoid Ami Faku; her singles – “Love Drunk,” “Ubuhle Bakho,” “Ndikhethe Wena” – have been a permanent fixture on the country’s radio charts and playlists. “Into Ingawe,” a single in which she’s featured by Sun-El Musician is one of the most played songs on SA radio at the moment, and reached a million streams within three weeks of its release.
The singer and songwriter’s introduction to the industry was through the TV talent show The Voice SA in 2017 when she still sang under her government name Amanda Faku. Although she was eliminated from the competition, she managed to catch the attention of the label Vth Season which she is currently signed to.
Ami has ensured that her elimination did not deter her music career “it’s just about never giving up, and knowing that you have something to offer, and knowing that you’ll be authentic and consistent.” Ami Faku, who’s songs are more of soulful ballads also says her lyrics are honest. “My music is based on touching you in a certain way,” she says, adding, “I don’t have a wall, that’s my brand.”
Wondering where Ami gets the inspiration for her songs? She says
“Most of it is from my personal experience, and sometimes from someone else’s experience, because then I’m not experienced enough. So to broaden up for my audience, I then write about what other people are experiencing.”
The good news is, things have definitely gotten for Ami and her hard work has paid off. Talking about how her life has changed, Ami says “People are now seeing that Ami is worth a booking because the songs are well-known, so that’s going great. A lot of opportunities; a lot of artists want to work with me. But I just make sure I choose the ones that are going to complement me, and I’m also going to complement them because you just have to pick the right ones. But yeah, great things have been happening and I’m just so excited, man.”
One thing that makes Ami Faku a leading lady is her high level of confidence, which we definitely love. Taking about her upcoming album, Ami says “I believe that this is going to be like the greatest thing ever. I know I’m very talented, that’s all I have to say. And that people should look out for it, and it’s a lot of hard work. People are going to be happy because we make music for people, and that’s what I can’t wait for.”
Source: Okay Africa