Poet Amanda Gorman signed a 3-year deal with Estée Lauder as newest brand ambassador

American poet and activist Amanda S. C Gorman has entered a three-year integrated partnership with beauty company Estée Lauder. Her work focuses on issues of oppression, feminism, race, and marginalization, as well as the African diaspora. 

Poet Amanda Gorman, who is the youngest inaugural poet in US history, has been named the company’s first Global Changemaker and will appear in her first Estée Lauder campaign in spring of 2022. As a part of Gorman’s partnership with the beauty brand, the Estée Lauder companies will contribute over $3 million over the next three years to support Writing Change, an initiative to advance literacy as a pathway to equality.

Gorman became the youngest poet to recite her work during the presidential inauguration when Joe Biden took the oath as the 46th president of the United States on Jan. 20, 2021. The 23-year-old Gorman, who was 22 at the time, recited a poem titled “The Hill We Climb,” which talked about the insurrection at the U.S. Capitol during Trump’s final days in office.

“I’m never just lending my body or my face. They are getting my spirit, my breath, my brain. Rather than letting the world tell me what I should be doing” — or not doing —I realized this is my moment to tell the world what it needs to get done,” Gorman told the NY Times.

“Together we will advance equality and social impact through supporting literacy globally,” Gorman shared on social media. “I can’t wait for us to get started!”

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