Owethu Makhathini is beyond a force to be reckoned with

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Owethu is beyond a force to be reckoned with. As a Google Certified genius, she holds workshops and talks across the country through her consultancy, Makhathini Media, which provides innovative ways to show young women how they can advance their careers using digital marketing.

Owethu created her platform to upskill young business-minded women and show others how you can liberate women through social media. Now she is making a difference in empowering women while making her mark in the digital industry.

Her advice to women building a career in digital marketing is this.

“Take yourself on as a project. Critically assess where you fall short, unpack the ways you dishonor yourself and show yourself grace. As women, we are socialized to constantly give and made to feel selfish when we finally erect boundaries.

Make sure you have boundaries and a standard for your life, don’t ever compromise yourself for the comfort of another because you aren’t giving from a place of love but from a place of obligation which leads down a path of resentment.”

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