Meet Sarah Ahmed, Founder, Warp + Weft

For Sarah Ahmed, the business of denim is her business! Soft, affordable and beautiful, a pair of Warp + Weft jeans is a must-have for every woman.

Founder of Warp + Weft, Sarah Ahmed combined this innovative fabric with the sustainable practices she picked up from her family’s luxury denim brand, DL1961, and now Warp + Weft is being snatched up by women and men across the globe.

Talking about how she started, Sarah says, “Denim has been in my blood since I was born. All around me was indigo. I think our blood color is indigo. For me, seeing the ecosystems around me of creation – creating products and creating it in a mindful way had a huge impact on me. I wanted to be part of the community, and I wanted to support it. It’s really something very special, and I wanted to take the manufacturing mind-set and create a consumer-facing brand that is very transparent about its practices.”

“I was so ready and itching. I was sick of the lack of inclusivity, and the market was very untapped in the $100 space. You used to go to department stores and clearly see who the favorite customer was, and that favorite customer is not the majority. Creating a brand for the masses that feels fresh and modern, and is sustainable, is really something I was itching to do. It had to be done; the space had to be disrupted—no one has done it for denim before.”

Wondering how a typical day looks like for Sarah Ahmed,
“I wake up at 5:30 AM every day. These days I’m learning how to speak Mandarin, so I try to do that in the morning to wake up my brain. Then, to be honest, a few years ago I was always so stressed out, and instead of getting on the train of drinking this tea or doing that meditation, I just lived. I [decided] not to put so much pressure on myself, and that helps my day a lot. [After practicing Mandarin,] I do emails. I like to do work before everyone gets in the office. Then I go to the office. I usually have morning meetings with outside people trying to do collaborations and business-development meetings. Then the latter part of the day I spend on creative and in-house stuff. I’m done at five.”

What lessons can we learn from Sarah Ahmed?

  • Being an entrepreneur is hard work and it’s not a gateway to have more sleep or for you to relax.
  • You can still disrupt an existing market, the key is to discover the aspect(s) that are yet to be tapped.
  • Collaboration is key when it comes to business.
  • Live, and avoid putting unnecessary pressure on yourself.
  • Creativity and innovation is key as a business owner.

What else have you learned? Do share with us in the comment section.

Read more on Coveteur.

Share This Post

Share on facebook
Share on linkedin
Share on twitter
Share on email

Subscribe To Our Newsletter

Get updates and learn from the best

No comment yet, add your voice below!


Add a Comment

Read these next

SIGN UP FOR OURNEWSLETTER

Sign up for the Leading Ladies Africa Newsletter and get the latest info on what you need to thrive in your life, business or career.

What are you interested in?