Meet Lira, Africa’s First Barbie Doll

The Barbie brand has been in Africa for decades but the world-famous doll had never looked like a lot of African girls. Not until, August 2019.

South African singer Lerato “Lira” Molapo made toy history when she changed the face of Barbie in Africa by getting a doll modelled after her.

Molapo, who is also the author of the autobiography Herstory, has become a favourite of audiences around Africa as well as performing regularly in the United States.

However, it’s not just her music that makes her popular — it’s also that she has always stayed true to her natural look.

In a statement on her Instagram, Molapo said: “I’m deeply honoured to be Barbie’s first African role model and am excited to align with brand that is on a mission to show girls more diverse role models.”

I have always been someone who endeavours the celebration of my skin tone and natural hair, and it is amazing to see this reflected in my doll which I hope will inspire girls across the African continent,” she added.

“This is an enormous gesture and affirmation that the world is celebrating Africa for who we are,” she said.

The “Lira doll” was part of Barbie’s 60th anniversary campaign aimed at inspiring more girls by celebrating diversity.


This article was culled from Global Citizen.

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