In a time when business owners have been informed over and over again about the importance of good content as part of their marketing strategy, Kelechi Udoagwu is helping them find great content managers in one of the easiest ways.
Wondering how? She is the Co-Founder of Skrife, an online platform that helps entrepreneurs, brands, digital agencies and startups communicate and create quality written content by leveraging on their exclusive community of freelance writers and editors.
The business idea was birthed when Kelechi and her Co-Founder Tolu realized that there was a need to bring brand owners and freelance writers together. In her own words, “I met Tolu (my co-founder) at MEST (Meltwater Entrepreneurial School of Technology) and we got into the habit of brainstorming and sharing business concepts with each other. One day, we realized there was an overlap in one of our ideas. Tolu had a client who was finding it difficult to get good freelance writers (like her) on a consistent basis and was always asking for referrals, and I had a lot of freelancer friends who constantly needed jobs. That was the beginning of the idea that is now Skrife.”
Although the company has come a long way already, their long-term goal for Skrife is to grow to a point where they train aspiring African writers and connect them to paid writing jobs all over the world.
Kelechi’s advice to other women looking to start-up is that they should visualize their perfect future everyday. “Think it and you will become it. I believe that when you have a clear picture in your mind of who you want to become, the universe will work with you to make it happen.”