Sinoneliso Xaba’s love for Africa stirred up a desire to build a world-class African brand


Sinoneliso Xaba is the CEO of Egoli Textile Designs, a company on a mission to showcase Africa’s indigenous design to the world.

 “My inspiration for starting the company came from my desire to innovate African print textiles by offering a range of ethically produced African textiles and fashion, inspired by indigenous designs, infused with a new, fresh and modern approach.”

Egoli Textile Design produces top quality African print textiles, textile design, fashion and accessories.  ‘


Sinoneliso believes African design stands at par with the rest of the world and her goal is to prove that using Egoli’s contemporary and ready to wear designs. She hopes to innovate and broaden the base of modern African indigenous textiles and fashion through her brand.

Her biggest advice to young entrepreneurs is to shine; “Don’t wait for tomorrow, live your dreams today!”

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