LLANews: Elizabeth Sobowale Has Just Been Appointed As The Program Director, Music Business Academy For Africa

Elizabeth Sobowale

Women are taking the lead in a wide range of fields all across the world. From the boardroom to politics and the Entertainment Industry, defying patriarchal conventions and raiding what were formerly considered male strongholds

Elizabeth Sobowale is a brand, talent manager and entrepreneur who is passionate about amplifying and promoting African voices. With over 7 years of extensive experience in branding, talent, and project management. As a multi-faceted individual, she has executed several projects at management level ranging from Brand development, Marketing, Tour Management, Public Relations, Creative Direction, and Promotions.

An alumnus of the University of Hertfordshire, England where she graduated with a Bachelor’s degree in English language and Communications. She then attended the School of Oriental and African Studies where she bagged a master’s degree in African Studies.

Elizabeth Sobowale

In 2022, Elizabeth emerged as the New Program Director of the Music Business Academy for Africa, the biggest Music Program in the Continent dedicated to developing an informed and empowered workforce for the African Music and Entertainment Industry. Elizabeth says “As Africans we must take the creation and distribution of our knowledge into our own hands. MBA Africa plays an important role in ensuring that the knowledge of Africa’s music, creative and cultural industries are passed on to the future leaders, executives and creators of the continent’’.  Since its debut in 2017, the platform has attracted thousands of Local and International artists and industry magnets across Africa and the Diaspora. 

Elizabeth Sobowale

Her newly founded brand and talent agency; Brand and Stitch manages and develops Actors, Artists, Presenters and Creatives of African heritage within and outside the continent. 

Elizabeth’s mission is to be a propulsion in the development and amplification of the creative and cultural industries in Africa through education, training, policy implementation and funding. She believes Africa’s creative and cultural industries, if developed can contribute to the continents socio-economic development and drastically reduce youth unemployment.

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