#LLABlog: Meet Affiong Williams, CEO/Founder, ReelFruit, the largest fruit processing, packaging and distribution company in Nigeria. 

Affiong Williams

Affiong Williams is the CEO/Founder of ReelFruit, the largest fruit processing, packaging and distribution company in Nigeria. 

After working for a small business incubator in South Africa, Affiong Williams returned to Nigeria to set up the fruit company.

The company, founded in 2012, retails a range of dried fruit and nut snacks through a variety of channels including over 400 supermarkets, airlines, schools, and hotels locally, while also retailing internationally in the US, Switzerland, Belgium, Saudi Arabia. ReelFruit is an award-winning brand, winning an international Women in Business Competition in the Netherlands. Affiong has also been recognized by Forbes Magazine as one of the most promising ’30 under 30′ entrepreneurs in 2015. In 2017, she won “Entrepreneur of the Year”, awarded by the prestigious Women in Management, Business and Public Service (WimBiz).

Affiong Williams obtained a post graduate diploma in Business Administration from Wits Business School, Johannesburg, South Africa. In 2018, she also participated in the Stanford SEED Transformation Program- Stanford Institute for Innovation in Developing Economies. She worked for 4 years for Endeavor Global, a global non-profit which catalyzes economic development by supporting small to medium enterprises in developing markets. Affiong is passionate in unearthing the job and wealth creation potential of agribusiness and global trade. 

Affiong is passionate about Entrepreneurship, Agriculture, Politics and is an avid runner, completing over 15 marathons, raising funds for charity in the process.



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