Shelley Mokoena is a fashion designer and a resourceful young business woman. At 24, Shelley completed her studies in interior design at the University of Johannesburg and chose to go in a different direction with her venture into the fashion space.
While she was a student, she met her business partner with whom she started a successful fashion brand known as Prime Obsession which started as a thrift wear brand but went on to produce a clothing line of its own. In 2017, Mokoena was able to showcase Prime Obsessions SS17 collection at XAFL.
Shelley Mokoena is also the owner and founder of the women’s wear brand, Connade. Her love for fashion inspired her to start her design label. Connade is a platform where she shares her love and creativity with the world.
The brand was founded in 2019 and has made significant progress since then. Recently, Shelley showcased her clothing at the SAFW trade show for the first time.
Shelley collaborates and works with many cool fashion brands such as Woolworths, Country Road and many more as a fashion designer, stylist and fashion influencer . With a focus on niche audiences that has in part contributed towards her great success within the fashion industry, Mokoena believes in giving consumers what they truly want by digging deeper than just the surface level.