“I Am Fuelled By Creative People.” Anyiko Owoko, PR maven

If you are asked to mention three women who inspire you?  Who are you going to mention? For celebrity publicist – Anyiko Owoko, it is her mother, Caroline Mutoko and Mitchell Obama.

Anyiko Owoko is the perfect definition of more than a triple threat; she is a celebrity publicist, a Public Relations maven, journalist, blogger and all round music and entertainment aficionado. The young connoisseur is the publicist to award winning East African music group, Sauti Sol. Starting out as their friend and assistant, Anyiko has risen to media success thanks to her work with the boy band. Anyiko also works with many other talented artists across the continent, who have seen her prowess as an influential communicator and brand strategist.

Anyiko never saw herself in the PR field. According to her, “PR kind of just found me because of the work I was doing with Sauti Sol. My plan had always been to get into writing and become a journalist. PR is part of communications so it still lies in my preferred field but I guess you can say I ended up specializing in it.”And it has paid off! She is currently working to expand her growing PR company – Anyiko PR.

Her advice to young people looking to get into PR? Sharpen your communication and writing skills. Writing reports are the most important actually and you should concentrate on achieving your objective and making the client happy. Keep calm during a crisis; while people yell and come at you, the best thing to do is keep your cool. There’s nothing much you can do in a crisis until a solution is found.

To everyone in general, “Go out there and make your dreams a reality. I’m a dreamer and as are so many people out there; but they are always saying how difficult it is to achieve their dreams. It starts with you.”

Culled from She Leads Africa

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