Josef Adamu a brilliant, creative story teller, runs a creative agency ‘Sunday School’, that uses innovative methods through visual story telling to improve brand awareness and visibility. The Sunday School company is a medley of brilliant minds and together they have successfully executed several projects showcasing the creative art of the African space and the various possibilities it represents. The company recently launched a project ‘The Hair Appointment’ which showcases the diversity in which black hair comes.
Many may not know, but hair is not just hair, black hair is not just hair. Hair means a lot and says a lot. It can be political or satirical. Hair is used, hair can be used for emotive purposes. In the past, black hair was used as a tool to communicate themes, culture and eras. In recent times, hair is used differently and there have been essays and books written on the subject that is black hair.
In interpreting the vision for Josef Adamu’s ‘The Hair Appointment’, Ivorian hair braider and fashion model, Helena Koujou was contacted. As a co-producer on the project, Helena interpreted the art that is black hair and its cultural relevance.
She came up with beautiful braided hairstyles adorned with cowries and hair acessories that showcases not just the flexibility of hair but also the richness of black hair and its capacity for different representations.
Here are some pictures from the project.
Helena currently runs an hair outfit that specializes mainly in braids- ‘Slayed In Braids’ and she hopes to communicate and revitalize the spirit of ‘home’ through her work.