“Don’t undermine the importance of Research” 5 Lessons From The BWG Show with Yemi Alade

Did you know that Yemi Alade’s music video for hit single, “Johnny” remains the most-watched video by a female African artiste on YouTube with (over 100 million views)? Did you also know that in 2018 Yemi made the 2018 Forbes Under 30 honoree list and was unveiled as part of the “2018 most influential people in Africa”? Asides her numerous awards which includes an MTV African Music Award, BET Award, MOBO Award, there’s definitely more to Yemi Eberechi Alade than meets the eye.

On episode 9 of Binging with Game Changers, Yemi Alade chats with show host, Seyi Banigbe, about her career trajectory and road to success. How she moved from being a girl-next-door taking Geography courses in University to a multiple award-winning African artiste! Afro pop singer and songwriter. Yemi Alade has achieved milestones many may have presumed impossible. Today, she is no doubt one of Nigeria’s biggest music exports and there are tons of lessons you can learn from her journey.

See 5 lessons we learned below

  1. Don’t Over-stress

At certain points in your life it’s okay to have no clue about where you are headed. There should be no time line to success, sometimes life figures itself out. So if you’re unsure about what you want to be, or where you are headed, breathe in, eventually you’ll figure it out.

2. Be Smart Enough To Recognize Opportunities

As a business person, an artist or a career person be smart enough to recognize when a business deal has benefits outside financial gains. Sometimes the best profits don’t come immediately or in form on money at that point in time. Do not be too money focused.

3. Women Supporting Each other is no Myth

Teamwork always does the job as nobody is a know it all. When women support each other, it works out! so as a woman don’t be scared to support other women. Your light will not go dim because you are supporting another woman.

4. Be Vision Focused

As a business owner, you must master the ability to look beyond the surface to filter out which business partner or team member will put in the work, because in the long run this is what really matters.

5. Don’t Undemine the importance of Research

Whether you’re an upcoming artist, an entrepreneur, career person, politician, model…do not displace the importance of research. The internet is a bulk room of information that will help you in your climb to success, so do well to take advantage of it.

The show is currently airing online as well as on Africa Magic Family, NTA Network, STV, LTV, MYtv and NTA2. You can visit @thebwgshow on all social media for more details.

For more information, visit:

Instagram: @thebwgshow

YouTube: B2G Network


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