Asmau Ahmed’s problems led her to start Plum Perfect


Growing up, Asmau Ahmed searched for the proper skin foundation for her mother’s scars and no product came close enough to march the dark black skin tones. This was when her quest to analyse and match colours started.

Years of schooling in chemical engineering and business led Ms. Ahmed to create a mobile beauty app that recommends makeup products based on user photos, including those with dark skin tones. She called it Plum Perfect, an architectural term meaning, “exactly straight down or up”— in essence, precision.

The technology uploads photos of the consumer and analyzes the color of the consumer’s skin, hair, eyes and lips to find complementary makeup colors and products for their complexion.

Asmau’s work has been featured in InStyle, Tech Crunch, Women 2.0, Black Enterprise, SELF, Glamour, R29, PopSugar, Yahoo!, Shopping, Jet, ABC News, Madame, Noire and more.

Isn’t this brilliant?

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