#LadyBossQuickFive: Abike Adedeji, Creative Director of Abbyke Domina Says Entrepreneurship is the Ability to Express and Showcase Your Talent to the World

Abbyke Domina an award winning fashion brand is the brain child of celebrity fashion designer and stylist Abike Adedeji.

The brand has gained international recognition from celebrities such as Angela Simmons, Tasha Cobbs, Mafikizolo, Pearl Thusi and many others.

The brand runs ‘The Celebrity Shoot Magazine’, a monthly publication which has featured the fashion and style of nationally acclaimed celebrities including Toke Makinwa, Annie Idibia, Munachi Abi, Mercy Aigbe, Helen Paul and a host of other Nigerian celebrities.

Launched in 2015, the magazine has gotten great reviews from critics in the fashion industry.

Abbyke Domina recently launched the Très Chic Collection– a unique collection which fuses its brand name into fabrics and is designed into different styles.

Read Abike Adedeji’s answers to our Lady Boss Questions.

What does entrepreneurship mean to you?

The ability to create and manage a business, along with any of its risks in order to make profit. Sometimes, I say it’s a way of being able to express your talent, your creativity and showing the world what you are good and talented at.

If you weren’t an entrepreneur, you would be..?

I will still be an entrepreneur, because it has always been my objective. Having a 9-5 previously, was just basically to get experience in some certain fields. 

If you could go on a lunch date with a lady boss you admire- who would it be and what will you ask her?

Whenever I am asked this question, I always mention Lanre Da Silva. I would have asked her a lot of questions but I have come to the stage of experiencing some things I would have loved to know. Notwithstanding, I would still love to learn from her.

3 book recommendations for entrepreneurs..?

Lost and Found by Rand Fishkin

The Strategy and Tactics of Pricing by Thomas T. Nagle and George Müller

Principles: Life and Work by Ray Dalio

What social media platform has helped your business the most?

Instagram & Facebook , but most importantly Instagram.



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