Ijeoma Ndukwe is a Business Strategist and the MD of Bubez Foods, a competitive player in Nigeria’s food processing & packaging industry, which was established in August 2012.
Her passion for business began in her university undergrad days with the sales of products such as Mary Kay and Senegalese etc and subsequently, the operation of a luxurious lifestyle store called Bubez Plaiz. In a quest to create a sustainable brand with far-reaching impact, Ijeoma, understanding the need for convenience and hygiene, re-introduced into the market, a traditional, yet unique product; Bubez Pap (Akamu/Ogi) in different variants. Her unique approach to this product has rebranded public opinion of pap and introduced a new business line in the market with more people packaging and selling pap as a result.
Bubez Food (www.bubezfoods.com) began on a low scale from the home of its MD with N200 and her blackberry contacts but opened its doors to its factory in 2015 with sales offices in 2 states. Bubez pap is sold in major stores across Nigeria and is also been exported and sold in stores in the US.
Seeking to make more impact and share with other Entrepreneurs, the skills she had learnt in growing her own business, Ijeoma has gone on to create an online community called Bubez Centre (www.bubezcenter.org), where she runs an online course, teaching women and men alike, through her own experiences, how to harness their potentials and grow their dream businesses. This online community which has people from across the globe has become a space for Business and Life Clarity and Development. Ijeoma has been listed as one of 100 Most Inspiring Women in Nigeria by Leading Ladies Africa (2017), and has appeared on multiple Television platforms including CNBC Africa, EbonyLife TV, Channels TV, Plus TV Africa among others.
Ijeoma Ndukwe takes our Lady Boss Questionnaire.
What does entrepreneurship mean to you.
Entrepreneurship to me means “A test of Faith”.
If you weren’t an entrepreneur, you would be..?
If I wasn’t an entrepreneur, I would be an entrepreneur…Lol.
If you could have a lunch date with one Lady Boss you admire – who would that be and what would you ask her?
Mo Abudu though we’ve met twice but it wasn’t a lunch date. One was at a friend’s birthday and second was going together to see her movie- Wedding Party. If I could get a Lunch Date with her, I would ask her how has she been able to build and grow the Ebony life TV brand?
3 book recommendations?
Think and grow rich by Napoleon Hill.
Rich Dad Poor Dad by Robert Kiyosaki.
10x Rule by Grant Cardone.
The social media platform that has helped your business the most is?
Instagram.
