#10Questions With Emem Nwogwugwu, Founder, La Pax Project – “I Have Introduced Daily Affirmations To All My Workers, It is important Our Goals Align’’

As a certified Life Coach, Emem Nwogwugwu, Founder, La Pax Project provides consulting services through life coaching and tailored-made training courses for organizations and individuals. So if you don’t feel happy waking up daily, and you know you want to make an impact, then our conversation with Emem and how she uses La Pax Project to offer: Transitional & Career Coaching, Mindset Change, Goal Setting is a must read for you.

Can you briefly describe yourself and your business?

I am a solution provider, a creative serial entrepreneur, an author, a certified life coach, a wife and a mother. For over a decade I have been motivating people to live their best lives. I am warm, loving and passionate to see people excel. I am the founder of La Pax Life Project Nigeria. I provide services through life coaching, tailored-made training courses for organizations and Consulting.

What is it like being a female entrepreneur, and why did you chose to be one?

It’s tough because you have to juggle different responsibilities all at the same time, from being a wife, to being a mother, a life coach and all. I chose to be an entrepreneur because I’ve always had the passion for business right from my university days. I noticed that I always came up with ideas that I easily executed and was successful in it.

What new innovation have you introduced to your business?

I have introduced daily affirmations for all my workers. It is important that their goals align with yours and everyone is on the same page as you.

What will you say is responsible for your success so far?

After God, then my passion for motivating and adding value to people everyday.

In your opinion, would you say that there are any unique challenges that female entrepreneurs face?

Hmmmm…so much.

  • A limiting cultural mindset that women are not supposed to be driven like men. Some women discover their potential late because of this.
  • Struggle with balancing business and family.
  • Lack of funding and investors confidence.

What values and principles have helped you so far?

Respect and value for people encourages me to give my best, I never give up and I always push for excellence, no matter how difficult.

Why did you decide to go into this particular line of business?

It came natural to me. I tried other businesses but people still came to me for this particular service (Coaching and consulting) and I was always getting positive reactions from my clients. So I figured out that this was in line with my purpose, despite having other business.

What are some of the challenges you’ve faced, and what’s kept you going?

Fear of stepping out,

  • Limiting beliefs – what will people say-.
  • Funding

What’s your five-year plan for your business?

To be well established and recognized in Africa and the world. To build a reputation of excellence, create job opportunities

What do upcoming female entrepreneurs need to do to be successful in this path?

Be well rooted in acquiring the necessary knowledge to set you up for this path. Think global, not just Nigeria.

The LLA Lady Boss Series is a weekly interview series that highlights the achievements and entrepreneurial journeys of African female entrepreneurs. The idea is to showcase the Leading Ladies who are transforming Africa and the African narrative through enterprise and business.

It is an off-shoot of Leading Ladies Africa, a non-profit that promotes leadership, inclusion and diversity for women of African descent.

If you know any kick-ass women of African Descent doing phenomenal things in enterprise, email lead@leadingladiesafrica.org, and she could possibly be featured. 

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