'' Before I joined the Entrepreneurial Leadership Program (ELP), I knew I had a valuable skill in makeup artistry, but I lacked the knowledge and tools to truly stand out in my industry. Through the program, I learned the importance of effective marketing strategies, the power of public relations in increasing visibility, and the benefits of collaboration over competition. I also had the opportunity to receive a grant, which helped me purchase high-quality products and tools for my business, as well as invest in PR to further boost my brand.The program helped me realize the importance of collaboration, being strategic, and investing wisely in your business. It also taught me the value of customer satisfaction and the understanding that a business is not a charity house. By implementing these principles, I gained the confidence to charge my worth unapologetically for my services. And guess what? It paid off! I started getting more bookings than before. It's amazing how a shift in mindset can make such a big difference.