To mark the International Day of the Girl Child, The Women International (TWI) in partnership with The Good Way Foundation will be leading a global ‘Pink Up for Girls’ campaign in cities across 6 continents of the world on October 11th – 12th 2024.
This annual campaign launched by The Women International in 2021 as #pinkbecauseiamagirl and rebranded in 2023 to #PinkUpForGirls has seen the participation of over 1,000 women across different industries and facets of life, standing in solidarity with girls worldwide by wearing a touch of pink, sharing their vision for girls and advocating for the rights of girls.
The #PinkUpForGirls campaign has grown in reach and impact as well. It has garnered both international and national attention, reaching over 500,000 people globally.
Together with confirmed partners: House of Coco, Pora Films, Medicaid Cancer Foundation, Alpha Fitness, Stand To End Rape (STER), Nakenohs Global, Voice Of The East, Mommy Moves Magic, Her Network and YD Agency, the 2024 #PinkUpForGirls campaign themed: Breaking Stereotypes, Redefining Her Future will achieve:
In a statement with our Correspondent, The Founder of The Women International, Chinny Okoye, stated, “This is advocacy in action and we’re focusing on a mindset shift. This campaign is about raising awareness, breaking stereotypes, and pushing for real change in how girls and women see themselves and how the world sees us too.Let’s change the way we raise our girls and shape their futures. Too many of us were taught that a girl’s ultimate goal is to be a wife, a mother, a caretaker, and while these roles are important, that’s not ALL we are. We are MORE. Girls can be leaders, presidents, CEOs, innovators, billionaires! We need to let our girls know that they can be ANYTHING they want to be. They are enough. It’s time we start raising our girls to believe that success, power, and influence aren’t just for men, they’re for ALL of us!”
This campaign welcomes local and international volunteers, partners, and collaborators and has provided opportunities for individuals and other organisations to get involved.
www.thewomeninternational.org/pinkupforgirls
