What if the next global beauty empire didn’t come from New York, Paris, or Seoul, but from Accra?
Nana Amobi Chambers and Kokwe Amegavie are proving it’s possible.
Before Rooted. became a brand, it was years of hands-on work, tested formulas and loyal clients who kept coming back.
Before it went global, it was two friends who believed African beauty didn’t needed visibility and not validation They built Polish’d into one of Accra’s most respected salons through craft and now they are launching Rooted. in Lagos, Nigeria.
They turned friendship into their unfair advantage, trust, vision, and collaboration at every step. Now, Rooted. is making waves in the US, Europe, and across Africa, exporting clean beauty standards the world didn’t know it needed.
This is what happens when two women bet on themselves, their heritage, and each other. When they build something so undeniable, the world has no choice but to pay attention.
Read the full article to see how Nana nd Kokwe are rewriting the rules of African beauty and proving that excellence exports itself.
Nana and Kokwe Turned Their Salon Into a Beauty Lab
For years, Nana Amobi Chambers and Kokwe Amegavie perfected their craft at Polish’d, building one of Accra’s most respected nail salons. Every formula was tested on real clients, every technique refined in real time. When Rooted. finally launched, it was the distillation of a decade of professional expertise.
They’re Rewriting The Global Beauty Playbook
While global brands are just now turning to Africa, Nana and Kokwe have been building from within the culture all along. Rooted. blends ancestral care traditions with modern cosmetic science, creating products that set a new global standard. This is African beauty on its own terms , unapologetic and uncompromising.
Their Friendship Is Their Superpower
Nana and Kokwe’s partnership is built on trust, shared vision, and mutual respect. Their ability to collaborate has scaled from three thriving Polish’d locations to an international beauty brand. Friendship is their origin story but it is their biggest competitive advantage.
They Practice What They Preach
Every Rooted. product is HEMA-free, cruelty-free, vegan, and formulated with ingredient integrity. These are standards the founders have practiced for years. From Builder Gels to SPF Hand Cream, every formula delivers both luxury and results.
They’ve Made Self-Care Sacred Again
Rooted. centers on intentional self-care moments the founders call “Rooted. Rituals.” Each product invites you to slow down and reconnect with yourself. Beauty becomes a practice, not just a performance.
Nana And Kokwe Are Building An Empire
They are creating an African brand designed for international relevance from day one. Their vision is to make Rooted. feel at home anywhere without losing its distinct heritage. This is global ambition with African roots.
Nana Amobi Chambers and Kokwe Amegavie prove that African entrepreneurs can build from their own expertise, lead with their own standards, and export excellence on their own terms.
