Toyosi Etim-Effiong, Founder of That Good Media and Convener of That Good International Festival, paid a courtesy visit to the Lagos State Commissioner for Tourism, Arts and Culture, Mrs. Toke Benson-Awoyinka, to formally seek the support and endorsement of the Ministry for the upcoming Creative Industry celebration, scheduled to take place on December 12, 2025, in Lagos.
The visit underscored the importance of government involvement in the growth of Nigeria’s creative sector and highlighted shared goals in promoting arts, culture, and tourism in Lagos State.
During the visit, Etim-Effiong presented the vision for That Good International Festival, a dynamic platform that brings together innovators and trailblazers across beauty, fashion, film, visual arts, tech and music. The festival is designed to showcase Africa’s creative excellence and foster international collaboration and investment.
“It was an honor to meet with Commissioner Toke Benson-Awoyinka to discuss T.G.I.F” said Toyosi Etim-Effiong. “Her dedication to nurturing and projecting Lagos State’s cultural assets is deeply aligned with our mission at That Good Media. This festival is not just an event, it’s a celebration of our creativity, our identity, and the power of storytelling.”
Commissioner Benson-Awoyinka commended the initiative and expressed her willingness to support projects that spotlight Lagos as a vibrant hub for the global creative economy.
That Good International Festival is poised to be a landmark event, drawing creatives, policymakers, investors, and enthusiasts from across the continent and beyond. It promises a rich experience of exhibitions, performances, panel discussions, and networking opportunities, positioning Lagos as a premier destination for cultural tourism.
For media inquiries, sponsorship, or participation details, please contact: Sophia at 0808 143 8139 or TGIF@thatgoodmedia.org.
