Demi Samande is well-known for her creativity, craftsmanship, and leadership in African manufacturing. With more than 15 years of experience in the United Kingdom and Nigeria, Demi has become a pioneer in the luxury furniture sector and a supporter of sustainable development in Africa. As the CEO of Majeurs Holdings, she has changed the furniture-making process by combining traditional techniques with modern designs, creating beautiful pieces that are both high-end and eco-friendly.
Demi’s journey started with a strong educational background in architecture from London Metropolitan University, giving her the skills to design innovative spaces. Over time, she developed her abilities in leather and upholstery, earning certifications that helped her meet the high standards of various prestigious clients in the UK, the US, and Nigeria. From important figures to wealthy individuals, Demi’s work has received significant recognition, making her a highly sought-after leader in her industry.
Demi’s achievements go beyond just business. She also focuses on empowering the next generation of African artisans and manufacturers. Through Majeurs Academy, she has established a training platform for young people aged 18 to 35, addressing the critical skill gap in the continent’s manufacturing field. The academy teaches technical skills while encouraging creativity, preparing students to compete in the global market. This initiative shows Demi’s commitment to sustainable growth for her business and Africa.
This December, Demi will be launching her debut book, In Her Hands: Shaping the Future of Manufacturing in Africa. Set to be released on December 10, 2024, the book showcases her remarkable journey and guides those looking to spark transformative growth in Africa. Published by Routledge, “In Her Hands” blends Demi’s experiences with practical tools and insights, providing a roadmap for entrepreneurs and investors to navigate the opportunities and challenges in African manufacturing.
Demi’s book is both a rallying cry and a celebration of what can be achieved. She draws from her life experiences, from her modest beginnings in a London apartment to becoming the leading luxury furniture manufacturer in West Africa, to outline how to build sustainable and thriving businesses. The book also includes motivating interviews with other entrepreneurs, business leaders, and creatives who are changing the landscape of African industries.
One of the standout features of Demi’s work is her dedication to giving back. A portion of the sales from In Her Hands will contribute to the “Buy a Book, Train a Student” initiative, which provides scholarships for Nigerian youths attending Majeurs Academy. This initiative highlights Demi’s belief that empowering young people is essential for unlocking Africa’s potential as the next global economic leader.
Demi Samande’s story is a potent reminder of what is possible when passion aligns with purpose. Her journey, grounded in resilience and creativity, inspires aspiring entrepreneurs and creatives across the continent. As Africa faces both significant opportunities and risks of exploitation, Demi’s work stresses the importance of sustainable practices, responsible leadership, and investing in the continent’s greatest asset: its people.
You can preorder In Her Hands: Shaping the Future of Manufacturing in Africa HERE
