Vanessa Wallace Joins Savage X Fenty As Its Chief Marketing Officer
Savage X Fenty, Rihanna’s groundbreaking lingerie and apparel brand, has made a strategic move by appointing Vanessa Wallace as its new Chief Marketing Officer. Wallace brings a wealth of experience from her nearly two-decade tenure at Nike, where she most notably led the marketing division for the iconic Jordan Brand.
In her new role at Savage X Fenty, Wallace will oversee a broad range of marketing functions, including brand and product marketing, media, creative, membership, and global communications. She will report directly to CEO Hillary Super, who took the reins from Rihanna last year.
Wallace’s departure from Nike comes after a successful career that saw her contribute significantly to the brand’s global success. Her appointment to Savage X Fenty marks a new chapter in her career, and industry insiders are eagerly anticipating how she will leverage her expertise to further elevate the Rihanna-backed brand.
Savage X Fenty has rapidly grown into a cultural phenomenon, known for its inclusive sizing and body-positive messaging. Wallace’s appointment suggests that the brand is poised for even greater heights as it seeks to expand its global reach and influence.
With Wallace at the helm of its marketing strategy, Savage X Fenty is undoubtedly in capable hands. As the brand continues to evolve, the industry will be watching closely to see how Wallace’s fresh perspective will shape the future of the lingerie and apparel landscape.
