How I Revamped My PR Business- Tolulope Olorundero, Founder- Mosron Communications
I spent the last two months of 2018 contemplating my life. I was overwhelmed with anxiety and depression.
You see, I had resigned in October 2018 without a getting another job first. But I had always done business on the side. Growing up as the third of four girls to a mother who became a widow at 34, we all learnt to do business regardless of academic or career pursuits.
I flirted with the thought of focusing on Mosron Communications – my fledging public relations agency that I started in 2006.
You see, I realised very early that my love for reading novels since Primary 6 gave me a unique edge with words. I could write a simple essay, and win the grand prize in a competition.
I could write a simple letter, and the HR Regional Director of a Bank would attend an event because he wanted to know the person behind the words.
But I was like a child who was both fascinated and terrified of the ocean waves. One week, I would be all fired up and ready to conquer new grounds. The next week would see me feverishly searching for vacancies and telling industry colleagues that I was job hunting.
Yet, the ideas on how to grow Mosron Communications never stopped coming. They swirled through my mind so much, I lost sleep. When I did close my eyes to get a breather, the ideas followed me to lalaland.
I literally could see how big Mosron Communications is. I was not lacking in words to describe how this agile and dynamic public relations agency would change the fortunes of at least 100 businesses over the next five years. But that is where it stopped. Ideas.
I took baby steps towards implementation. Yet the ideas came in waves that drowned my sluggish attempts to get the world to see my brilliance. Thankfully, I repented of my indolence and bit the bullet.
I took a step back, and treated my company as my client. What strategy would I recommend for a nimble public relations agency out to help brands and corporate executives tell profitable stories that give good returns on investments?
I took my own medicine and plunged DEEP into the ocean where my clients were. The last two days of 2018 were defining moments for me. By the time the sun rose on the morning of January 1, I had smashed my goals for Q1:2019.
I moved from thinking it to DOING IT.